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Press Releases
October 08, 2017

Beirut, October 8, 2017 - L.I.P.S. Management held a Gala Dinner on October 8, 2017 at the Four
Seasons Hotel-Beirut in honor of media professionals, sponsors, friends and members of the Diplomatic
Corps to celebrate receiving the International Star Award for Quality in Geneva and launching its upcoming
project which will be taking place in the coming days.

Beirut has always been the fashion capital of the Middle East, and L.I.P.S. Management with its CEO -
Mr. Johnny Fadlallah has fought to regain its position through the contributions made over the past three
years and to provide the best fashion weeks in terms of performance and implementation.

Beirut will witness a unique event unlike any of the previous fashion weeks. Designers & Brands Fashion
Shows will vary in terms of the number of designers and brands participating in the event, as well as
many surprises will be taking place over these three days. Johnny Fadlallah explained that people were
tired of the previous fashion weeks and that we took this step to break the routine and give each and
every designer the importance that they need by putting their brand as the main priority and highlight.

The event will feature 29 fashion shows featuring international designers/brands from Paris as well as
Turkey and Arab countries: UAE, Kuwait, Iraq, Tunisia, Syria, Saudi Arabia and Lebanon.

L.I.P.S. Management received the International Star Award for Quality (ISAQ) in Geneva by BID Group for
its outstanding excellence, performance, leadership skills, Quality Assurance, Innovation and Quality
Management on an international level. This award was not bought, it is a recognition for our excellence
in La Mode A Beyrouth, which proved to be one of the best fashion weeks in the world, and the award is
the biggest proof for that. Note that we received the same award as American University of Beirut (AUB)
from Beirut and Le Gabarit.
The Designers & Brands Fashion Shows will be held from 9 to 11 October 2017 in the Grand Ballroom
of the Four Seasons Hotel-Beirut.

The sponsors are:
• The Main Sponsor: Aubrilam from Saudi Arabia
• The Other Sponsors are:
o Beauty Expert and Professional Makeup Artist - Zeina Fadlallah, Owner of Splendora
Beauty Care
o Professional Hair Stylist Michel Zeytoun
o Diffa Group for Hostessing Services
o Black Orchid for floral decoration
Last but not least, our biggest appreciation goes to all the written, visual, and audio media for their
coverage of this event and their constant support for our company and its projects.

A special thank you goes to the ones who partnered with us for this event:

Beiruting, Prestige, Mondanite, Laha, Yawmiyati, A&E, Lamasat, Sayidaty, Aalamoki, Ounousa,
Fooschia, Erem News, Z Fashion Window, The Daily Star, Freesia, Focus, Facelook, Digital Age, Youm
7, Al Sharq Newspaper, News.Me, All Around, Presses Partout, Fayruz, Al Shabaka, Nadine, Khabar
3ajel, Al Kalima Online, Events Leb, Ouyoun Wafaa, Cheri3 Fl Fan, Helo El Fan, Private Magazine.

Finally, L.I.P.S. Management would like to announce that it will be producing this project twice a year.
The second edition will be held from March 20 till 22, 2018 at Four Seasons Hotel - Beirut.
For bookings, reservations and sponsoring please contact:
+961 (4) 716417/18 or +961 (3) 778686 or info@lips-int.com