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Press Releases
MAKE UP FOR EVER TAKES ITS ULTRA HD RANGE ONE STEP FURTHER

Get Ready for Skin Perfection and Finishing!
#BeYou #UHDExperience

Nowadays, taking selfies has become second nature to all of us to celebrate important moments of our lives on social media. In addition to staying in line with technological advances and made sure the coverage worked for all – from professional makeup to every day wear. Thus, having flawless complexion in front of high-tech smartphones and the increasingly magnified eyes of the camera - where the smallest skin imperfection is magnified – is a must. Tuned in to the newest technological advancements as it always is, MAKE UP FOR EVER takes the ULTRA HD franchise one step further, to address very specific and essential camera needs: skin preparation & finishing.

ULTRA HD new range additions – ULTRA HD SKIN BOOSTER, ULTRA HD LIP BOOSTER, ULTRA HD MICROFINISHING PRESSED POWDER & ULTRA HD MICROFINISHING LOOSE POWDER – are your new must-haves for a perfect complexion with a natural, healthy glow. In addition, MAKE UP FOR EVER is using the invisible nature of the new ULTRA HD preparatory range to encourage individuals to be who they want to be, and to express themselves freely, without hiding their individual features or identities.

ULTRA HD SKIN BOOSTER
It’s always about the prep!

“Even with the best foundation products, the results are never as optimal if you fail to prep your skin. The healthier the skin, the better it looks on screen” - Dany Sanz, MAKE UP FOR EVER Founder & Artistic Director

MAKE UP FOR EVER is once again challenging the 4K technology, in smartphones and professional cameras alike, which magnify and expose skin imperfections in a way that mere makeup cannot conceal, by introducing an essential step for preparing the skin: ULTRA HD SKIN BOOSTER.

The newest member of MAKE UP FOR EVER’s ULTRA HD family, ULTRA HD SKIN BOOSTER, a pro secret that not only revives tired skin with its hydra-plumping serum, but also boosts and showcases the natural skin radiance and luminosity, providing the healthy glow everyone is looking for.

ULTRA HD SKIN BOOSTER formula offers 20 times* the level of hydration thanks to the Hyaluronic Acid it contains, which absorbs large quantities of water while creating a protective coat above the skin to fix your makeup. It also contains Argan Oil derivative, which is full of vitamin E providing an immediate tightening effect that smoothes the skin, while visibly reducing the appearance of fine lines and dark circles. ULTRA HD SKIN BOOSTER also contains a Collagen Booster, which multiplies collagen cohesion for a visible plumping effect, leaving the skin looking healthier and more revived, with a healthy glow.

ULTRA HD LIP BOOSTER
The Secret to Hydrated, Plumped Lips
Professional makeup artists all agree that the secret to perfect lip makeup begins with hydrated, plumped lips. Thus, MAKE UP FOR EVER completes its ULTRA HD routine with a new LIP BOOSTER, which is a pro secret serum to prep all lips, especially parched and tired ones, to guarantee plumped, smooth and fuller results.

ULTRA HD LIP BOOSTER contains a dose of Loofah Oil, which is an essential fatty acid that helps prevent dehydration and repair dry & parched lips, and leaves a soft shine on your lips. Not just that, ULTRA HD LIP BOOSTER formula contains 2% Hyaluronic Acid, which is a significant amount enough to protect the lips & maintain its natural hydration, maximizing its plumping effect, leaving you with soft, natural, plumped, and healthy-looking lips.
Available in its transparent form, as well as in a peach shade.

ULTRA HD MICROFINISHING PRESSED POWDER
Your Ultimate Step to Ultra HD Perfection
Designed as the ultimate step to ULTRA HD perfection, MAKE UP FOR EVER’s ULTRA HD MICRO FINISHING PRESSED POWDER sets makeup and subtly mattifies skin, leaving the complexion with a natural, yet invisible, luminous finish. Available in three shades, so that all skin tones can be invisibly flawless.

Invisible Veil Effect
The key formula in the ULTRA HD MICRO FINISHING PRESSED POWDER is its micro pigments, and its combination of combines Synthetic Mica, Silicone Powders and Silica, which place an invisible, yet anti-dull veil on the complexion. This formula instantly blurs fine lines, pores and imperfections for a soft and unified, glowing complexion.

Available in its transparent form, as well as in two new invisible shades, Banana & Peach, so that white or grey shadows are no longer an issue for tan and dark skin tones.

ULTRA HD MICROFINISHING LOOSE POWDER
The Last Step to Perfection
As a final touch to complete its ULTRA HD Saga, and for a flawless perfection beyond doubt, MAKE UP FOR EVER developed its already- internationally acclaimed and award-winning finishing powder to become ULTRA HD compatible in 2017.

With ultimate transparency and even more airy lightness, the ULTRA HD MICROFINISHING LOOSE POWDER (which is the loose version of ULTRA HD MICROFINISHING PRESSED POWDER) fixes foundation while subtly mattifying.

Maximum Light Diffusion & Velvety Sensation
The secret behind the amazing finish of ULTRA HD MICROFINISHING LOOSE POWDER is the light-density Silicon that offers superior light-diffusion and a maximum blurring effect. Used correctly, even flashlights cannot reveal the presence of powder as ULTRA HD MICROFINISHING LOOSE POWDER is now compatible under the sharpest cameras. Its formula also contains Silica, which is more transparent than talc, for a lighter and more natural effect. The micro spherical shape of its particles instantly offers a feeling of extreme softness, with an incredible velvety finish.