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Press Releases
January 20, 2017
Join The Race with Montblanc at the SIHH 2017: Introducing the #RacingSpirit competition
With the Salon International de la Haute Horlogerie putting its annual spotlight on the latest creations in fine watchmaking, Montblanc takes a journey back to the glory days of motor racing and pays tribute to the extraordinary heritage of Minerva, the leading specialist in the manufacturing of professional watches during 20th century. The Maison unveils five new TimeWalker timepieces that combine the legacy of the legendary Minerva timing instruments with the finest technology, to capture the beauty, spirit and values of motorsport history. It is said that to win without being truly challenged is to win without glory. Inspired by the mind-set that drives great champions to victory and to mark the arrival of the new TimeWalker collection, Montblanc is launching its very own race, inviting fans and followers to enter the #RacingSpirit competition for a chance to win a TimeWalker Chronograph Automatic. The competition will take place during the SIHH from January 16th, 2017 until January 20th, 2017. In line with the spirit of racing, different unexpected challenges will be set on Twitter and Instagram for motivated and passionate individuals to overcome. For every challenge successfully completed, Montblanc will award the competitors points. Whether a test of speed, creativity or even stamina, no two challenges will be the same and the hardest ones will unlock the most points. By using the hashtags #Montblanc #SIHH and the unique challenge hashtag every time a challenge is completed, the scored points will be listed on the rankings displayed at Montblanc.com/SIHH2017. Complete challenges. Score points. Beat your rivals. The participant, who has the most points, will be the winner. The winner will be announced in Geneva at the SIHH on January 20th 2017 at 19:00 CET. It’s time to put yourself to the test and race to the finish line.
Competition hashtags: @montblanc #montblanc #mbsihh #sihh  #racingspirit #inspiredbyperformance