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Press Releases
January 10, 2017
Make Up For Ever Kicks Off 2017 With The Innovative Artist Acrylip

PAINT YOUR LIPS

#ArtistAcrylip #Paintyourlips #IAMANARTIST

 

The first step to true transformation is creativity, which is the benchmark of MAKE UP FOR EVER, the go-to-brand in innovation & artistry. With the outset of 2017, MAKE UP FOR EVER launches ARTIST ACRYLIP, a creative mélange of exuberant colors, intense textures & bright finishes.

 

In this bold campaign, MAKE UP FOR EVER is collaborating with the iconic superstar and artistic chameleon Jessie J. and the supremely talented and renowned makeup artist Sammy Mourabit. Just as Jessie J. expresses her creativity through her music, she also enjoys transforming herself and creating characters, using makeup, color and energy. 

 

A BOLT OF INNOVATION

Inspired by bold and intense acrylic colors on the one hand, and the thin yet stretchy texture of body paints, Dany Sanz, the Founder and Artistic Director of MAKE UP FOR EVER and one of the world pioneers of body painting, wanted to create a lip product that would mix the best of both worlds – a lip paint with a bold color statement.

 

With its rich, highly-pigmented formula which envelops the lips with intense liquid color, ARTIST ACRYLIP features a parade of 10 astonishing bright colors from the families of Pink, Coral, Red, Purple & Artistic, all designed to fascinate!

 

HEAVY ON COLOR. LIGHT ON LIPS.

ARTIST ACRYLIP formula is composed of 50% vegetal ricin oil which acts as a color booster. It supplies a high affinity of pigments for an intense, high-coverage color. Also, Castor Oil helps optimize pigments for a deeper color and brighter results.

 

SMOOTH APPLICATION

For optimal use, ARTIST ACRYLIP features a slanted cushion applicator which perfectly hugs the contours of the lips and provides a uniform, generous application with one stroke. The squeezable soft tube packaging dispenses the perfect dose of product on the lips for a subtle to intense finish.