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Press Releases
December 30, 2016
Fendi Timepieces Presents The New Selleria Limited Edition

Elegant yet sophisticated, the new Selleria Limited Edition features diamonds and topazes in a unique blend of precious materials. With its exclusive set of interchangeable straps, it can be personalized in different models, with a distinctive style in the sign of refinement and customization. 8 pieces in an exclusive color and material combination


The new watch is presented in a 8-piece Limited Edition combining the renowned graphic pattern of the Selleria watch with a unique touch of color. Inspired by a Karl Lagerfeld sketch realized in 1971 for one of the most iconic FENDI fur, the Astuccio, the geometric design of the dial is enhanced by the red lacquer and diamonds and the mother-of-pearl surrounded by 12 red precious topazes.


Each exclusive watch is numbered and comes with a special certificate and personal note by Silvia Venturini Fendi. It can be worn as a wristwatch or as an elegant FENDI necklace and pendant, thanks to a unique change strap system, a world first in luxury watchmaking, giving women an unprecedented personalization opportunity.


Teamed with hand-stitched Cuoio Romano, Alligator, or Iguana leather straps, it suits every mood and occasion, being designed for women who want to express their sophisticated appeal, exploring the universe of unique shades and materials.


Combining tradition and innovation, the design and the philosophy behind the new Selleria Limited Edition are firmly faithful to the Roman Maison DNA, shaping a timeless yet contemporary masterpiece.