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Press Releases
December 11, 2016
Introducing The Soft Sofia Saddle

A BRAND-NEW TAKE ON A CLASSIC

The Sofia Bag is one of Salvatore Ferragamo’s most iconic and best-selling accessories. Loved for its incredibly versatile combinations and unique design detail, the Sofia Bag is famously recognized as an accessory that is abundant with class and style.

This signature style is often reworked and reinterpreted and has now inspired a new look and function for the range, the “Soft Sofia.” The Soft Sofia debuted as the star accessory on the catwalk at the Salvatore Ferragamo Spring Summer 2017 Womenswear fashion show and is available to buy from November 2017. 

Some of the Sofia Bag’s key details remain, including the Gancio signature metal closure, the soft handle, and the detachable shoulder strap. The new variation is much more than an update of its iconic mother-bag however. It exudes an entirely new attitude and is made in saddle soft leather, a meticulous leather-working technique that echoes the art of master saddle makers. This extraordinarily supple leather gives slight irregularities to the bag’s shape, that when combined with Ferragamo’s sophisticated design, results in a classic handbag with a highly natural new guise. The uniquely crafted leather and special treatments are true innovations that have helped to radically change its image. The Soft Sofia Saddle bag is the Sofia Bag au naturel.

The bag will initially be released in four colours including tobacco, navy blue, anthracite black, and nude.