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Press Releases
November 16, 2016

Setting the tone this season is a distinctly British spirit, in both classic severity-elegance and equally typical fun, fresh & quirky modes. All the same, in perfect sync with its bright, upbeat, contemporary DNA, M Missoni shows a clear preference for the latter, finding inspiration in the beat mood of fifty years back yet also in the rave parties of modern times.


Every reference fits easily into a collection that, although heterogeneous as to ideas & influences, is wholly coherent thanks to one outstanding and nigh-omnipresent leitmotif_ a golden knit marking, with varying degrees of importance, all the different shapes, colors and materials for FW 16-17.


The big news in footwear this season consists of extra long cuissard boots with round toe and medium heel. On the lineup of bags, the winner is a chunky trunk style in boxy, semi bombé or cylindrical shapes.