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Press Releases
October 14, 2016


Valérie Messika takes the world by surprise once more with this year’s extraordinary advertising campaign, paying tribute to one of her greatest sources of inspiration: Paris, by day and by night. 


In collaboration with celebrated photographer Terry Richardson and the sublime Andreea Diaconu, she has imagined an unreservedly modern scenario set in the very heart of Paris.


Terry Richardson’s original ultra-modern vision meets Andreea Diaconu’s spontaneity in 8 unique shots, generating an irresistible alchemy and presenting a pared-back, clean campaign, reflecting the resolutely contemporary spirit of Maison Messika.


The bright lights enhance the resplendent parures of diamonds, illuminating the sensuality of Andreea and her captivating sincerity and beauty.This results in the model consummately embodying the Messika woman; free, independent and full of life, blossoming in jewelry crafted by the technical expertise of the Maison.