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October 05, 2016
Chloé, La Vie En Roses

Freedom, modernity and femininity… in 2008, chloé imagined a unique rose, luminous and fresh, full of grace. it was so distinctive that it instantly became the maison’s olfactory signature. this one-of-a-kind flower perfectly reflects the delicacy and natural elegance that make chloe’s creations highly desirable. 

 

The Chloé rose has many faces. over the last eight years, it inspired many interpretations, exploring different dimensions of the flower’s scent while remaining instantly recognisable. 

today, a new variation on this iconic rose graces chloé’s garden: chloé fleur de parfum. it tells a completely new olfactory story and highlights the flower’s heart, the source of its richest and softest scent. chloé fleur de parfum is a pure concentrate of skin-deep sensuality.