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Press Releases
MAKE UP FOR EVER HITS THE STREETS WITH A REVOLUTIONARY EYEBROW PRODUCT RANGE

As Part Of The Brow Show Campaign
Hit the Streets. Strike the Look. Join the Show. Express your Brow.
#thebrowshow #expressyourbrows #jointheshow

It is often a challenge for women to know how to fix their eyebrow issues, especially if it’s of a more complicated nature, like a tattoo gone wrong or having two strikingly uneven brows.

MAKE UP FOR EVER, tuned-in as it is to the beauty needs of professional makeup artists and everyday women alike, is back with a full and revolutionary eyebrow product range as part of THE BROW SHOW. MAKE UP FOR EVER also introduces a set of new educational techniques to solve the most common brow issues women usually face, as well as the latest brow trends out there, be it having bushy brows or asymmetrical ones; seeking natural results or wanting to go trendy with feathered or 3D effect brows.

The unprecedented BROW SHOW also marks the launch of two new brow products, namely the PRO SCULPTING BROW PALETTE - a 4-in-1 eye makeup signature palette, and the BROW LINER – Intense brow definer, side by side with the timeless star products: AQUA BROW - a long-lasting, smudge-proof eyebrow corrector, and PRO SCULPTING BROW - the 3-in-1 Brow Sculpting Pencil, to complete an absolutely comprehensive and brow-perfecting range.

The BROW SHOW campaign is happening in collaboration with the international celebrity makeup artist, Hrush Achemyan, known by “Styled by Hrush” and the makeup artist of the Kardashians and the Jenners. Hrush will be having a special appearance at MAKE UP FOR EVER Boutique, The Dubai Mall Boutique on September 9th, 2016. Furthermore, a big tribe of celebrity regional makeup artists are joining THE BROW SHOW, namely Mohamed Hindash, a Jordanian and Dubai-based artist; Layaly, a UAE makeup artist; Nora Bo Awadh, a Saudi Celebrity makeup artist; and Asmaa Al Brek, an Egyptian makeup artist based in Kuwait. They will all run a series of appearances at MAKE UP FOR EVER boutiques in the region during September 2016.

MAKE UP FOR EVER Range of eyebrow products:

PRO-SCULPTING BROW PALETTE
The striking PRO-SCULPTING BROW PALETTE offers on-the-go techniques for correcting, shaping and defining your eyebrows, absolutely essential to flawless eye makeup results.



Available in 2 harmonies to answer all women’s hair colors, the palette consists of:
-    3 wet & dry eye brow powders, from light to dark shades, to play with intensity and precision;
-    A matte highlighter,
-    Brow wax for naturally groomed hair,
-    A quality double-ended applicator made of a brush & a spoolie.

BROW LINER
BROW LINER, water-based with a highly pigmented texture, offering an innovative way of defining brows inspired by pros, via its small and precise strokes, hence giving your brows a natural to sophisticated finish, as per your need.

Its blend-able, smooth texture makes it incredibly easy to intensify the color freely to achieve the look you want, coupled with its long-lasting and water-resistant formula that renders it absolutely smudge-free all-day long.

Available in 5 shades to match your natural hair color.

AQUA BROW
AQUA BROW, which is a long-lasting, smudge-proof eyebrow corrector that fills, defines and lengthens brows.

Its creamy gel texture gives an even, natural result to a tattoo effect with a long-lasting hold under all conditions (water, heat, etc.).

Aqua brow is available in 7 shades.

PRO SCULPTING BROW
PRO SCULPTING BROW is a 3-in-1 Pencil that perfectly fills the hair, and is specifically designed to contour and sculpt brows, giving you a matte, powdery finish in 3 easy steps.
1.    The slanted edge colors and defines.
2.    The brush combs and sculpts.
3.    The sponge tip highlighter adds natural light for perfectly sculpted brow.

PRO SCULPTING BROW is available in 5 shades.
-ENDS-
Additional Information:

MAKE UP FOR EVER PRO-SCULPTING PALETTE & BROW LIQUID LINER will be launched exclusively at all MAKE UP FOR EVER Boutiques starting September 1st, 2016.
MAKE UP FOR EVER PRO-SCULPTING PALETTE will be launched at the retail stores starting October 1st, 2016.