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New BOSS Store opens in downtown Beirut

Beirut, June 1, 2016: The new BOSS Store opened its doors to the public in the heart of the city’s trendiest and most exclusive shopping area in downtown Beirut on June 1, with a glamorous opening event.  
The event began with a lavish black and white cocktail reception followed by an exclusive dinner attended by press, social influencers and socialites where selected guests were ushered to a special venue:  an unfinished building bathing in an urban mood complete with colourful projections, neon and edgy metal boxes, a setting that added a new dimension to the whole experience.
The store’s interior features clean, angular aesthetics and a design that embraces harmony between lines, shapes and colors: the perfect backdrop for the brand’s collections. The beautiful 350 square-meters store displays a large ground floor layout, allowing for an expanded accessories and BOSS Men’s Sportswear section; the first level features modern, refined business wear as well as glamorous eveningwear.    

The new BOSS Store is located in the central district of Beirut, at Allenby Street one of the most exclusive and luxurious streets in Lebanon.  
Technical data
-    Opening date: June 1, 2016
-    Gross area: 350 sqm
-    Presents BOSS Menswear, BOSS Green, Shoes & Accessories
-    Store layout:
1-    Ground floor: BOSS Men’s Sportswear, BOSS Green and Shoes & Accessories
2-    First Floor: BOSS Men’s Formalwear