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Press Releases
STRETCH YOUR LASHES WITH THE ALL NEW SMOKY STRETCH MASCARA BY MAKE UP FOR EVER

Smoky Stretch is the new workout adopted by backstage pros
 The search for the perfect black lashes is over as women can now show off their glamorous eyes with incredible length and defined lashes with the ultimate lengthening and defining mascara by MAKE UP FOR EVER. Inspired by backstage makeup expertise, Smoky Stretch Mascara is ideal for TV, Film & Photo shoots as it can lengthen, separate and define lashes with professional perfection.
This all new clump-free mascara comes in deep black color perfect for everyone to master the intensity and
get noticed in style. Its molded conical brush applies the perfect amount of mascara to achieve incredible length, perfectly defined lashes and optimal separation. It is the ideal tool for instantly extended and flexed lashes all day long.
They can even achieve any smoky look with MAKE UP FOR EVER’s complete range of well-defined, smoky, intense black mascaras.
Smoky Extravagant in a rich black shade which combines both dramatic impact for a look that is intense and strong from far where length and volume stand out and graphic precision for close-ups where lashes are flawlessly separated with professional precision
Aqua Smoky Extravagant The wow impact of its ultra-intense pigments makes your eyes an inevitable focus. Its waterproof holding power guarantees beautiful lashes that last and last... even in the most extreme conditions.
Smoky Lash is an ultra-pigmented volumizing mascara. It gives volume to the lashes with infinite lengthening and immediate curling. Its formula, paired with its tough dense brush, completely coats and separates the lashes from the roots to the tips for extreme volume and emphasized eyes.
Aqua Smoky Lash is a waterproof mascara that provides volume, length and instant curl to the lashes.