home  .  Latest News  .  Press Releases  .  VERSACE Autumn/Winter 2014 Campaign: Power And Freedom
Press Releases
VERSACE Autumn/Winter 2014 Campaign: Power And Freedom

Versace’s autumn/winter 2014 campaigns represent the power, seduction, freedom and glamour at the heart of the brand. The campaign was shot by Mert & Marcus, under the creative direction of Donatella Versace.

The women’s images are provocative and dramatic, presenting supermodels Anna Ewers and Stella Tennant in a world of femininity and strength.

Each represents the contrasting sides of a woman’s character, as seen in the collection itself: Anna stood behind glass, sensual in the fluidity of bias cut, while Stella is outside, proud in the control of military precision.

The men’s campaign is about the individuality and self-expression of the Versace man. The images are shot on an entirely plain set, as the Versace man needs nowhere to hide.