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Press Releases

Why settle for less when you can get flawless makeup results this summer no matter how hot or humid it is. MAKE UP FOR EVER brings you the summer must-haves for a perfect and long-lasting makeup. Its award-winning Aqua range offers you a wide range of colorful products for a fresh and lively summer. Combining long-wear and easy application, Aqua Range is ideal for women who want quick-to-apply makeup that is both flawless and very long-lasting. Guaranteed waterproof, it offers maximum resistance to water and rubbing to provide unique staying power on the face, eyes and lips. The intense pigments hold up perfectly all day long, and all night too to perfect your makeup style!
 MAKE UP FOR EVER reveals its latest additions to the desirable range by introducing new shades this season (5 new Aqua Lip Shades, 1 new Aqua Rouge shade, 4 new Aqua Liner Shades) along with the new must-have mascara, Aqua Smoky Extravagant which offers you those irresistible eyes you long for! It satisfies all desires in one single tube. The wow impact of its ultra-intense pigments makes your eyes an inevitable focus. Its ergonomic, cone-shaped brush is efficient at lengthening and separating your lashes with infinite precision. Its waterproof holding power guarantees beautiful lashes that last and last... even in the most extreme conditions.
Whether you are looking for waterproof eyebrow corrector or simply waterproof lipstick, MAKE UP FOR EVER’s Aqua Range caters to every colour and look desired!
And for even longer-lasting makeup, MAKE UP FOR EVER reveals a makeup artist’s best secret… Mist & Fix, the very impactful spray which sets your makeup and makes these long-wearing textures last even longer. It locks in makeup and keeps it fresh for up to 12 hours.  Guaranteeing a luminous complexion, its O2 complex boosts oxygenation and hydrates the skin (+40% hydration) to offer you that healthy look.