home  .  Latest News  .  Press Releases  .  Roja Parfums'new fragrance, NÜWA, launched at Paris Gallery
Press Releases
Roja Parfums'new fragrance, NÜWA, launched at Paris Gallery

Created by British Master Perfumer Roja Dove, NÜWAis warm and dry: spicy, leathery and sensual
Ancient Chinese legend inspires British Master Perfumer Roja Dove to compose a perfume as an author might a story, but with fragrance notes as words. NÜWA is a tender liquid narrative that will seduce the soul with the scent offlowers, mosses, herbs and spices on a sensual base of leather. Like all great perfumes, NÜWA has quite a story to tell. Within the silent world of fragrance, British Master Perfumer Roja Dove narrates the most well-known of China’s ancient legends; that of the beautiful and merciful goddess NÜWA who is said to have created woman and man, wealth and prosperity. According to the legend, all Chinese people are her descendants. NÜWA is exclusively available at Paris Gallery.
NÜWA is presented in a square glass flacon. The flacon stopper, the leitmotif of the Roja Parfums brand, is hand set with fourteen Swarovski crystals exclusively produced in the deepest ruby red; a colour traditionally associated, in Chinese culture, with joy, good fortune and celebrations.